User Driven Motion Graphics
Driving user interest and traffic through compelling motion graphics
When presented with the problem of how to drive immediate user interest into the three main categories of the home page, one thing became clear - we needed to create a fun, entertaining experience that was both worthy and representative of the content
After collaborating with the creative director, marketing team, and strategy team, I worked up a series of storyboards that offered a new spin on the existing icon set using the bright and exciting secondary colors in the brand guide.
Using two icons that cycle seamlessly between one another, we were able to tell a visual story through graphics that the user was excited to experiment with, spiking their curiosity and leaving them jonesin' to see more!
Motion-Based Storytelling
Selling the college experience through energetic motion graphics
When a college came to us with a gorgeously designed poster and a vision of informing potential students on just how fun the higher ed experience can be, we knew we were in for a true gem of a project.
Collaborating with a talented Creative Director who set the style and tone, I dove into action creating a series of custom illustrations and storyboards to match!
From there, I brought them to life using SVG animations created through After Effects and Lottie Files!
